๐จ๐ป๐๐ฒ๐ถ๐น๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ ๐ถ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด - ๐ฒ๐๐ฒ-๐ฐ๐ฎ๐๐ฐ๐ต๐ถ๐ป๐ด ๐ฒ๐ ๐ฎ๐บ๐ฝ๐น๐ฒ๐
GenAI has huge potential to improve marketing and customer experience. Content creation is top of mind. However, the greatest potential for AI lies in a wide range of specific AI implementations. McDonald's, one of the leaders in the field, has been actively integrating AI technologies into many applications. Here are just a few examples:
๐ญ. ๐๐๐๐ผ๐บ๐ฎ๐๐ฒ๐ฑ ๐๐ฟ๐ถ๐๐ฒ-๐ง๐ต๐ฟ๐๐: McDonald's acquired Apprente, a voice technology firm, to implement natural language processing (NLP) and machine learning (ML) in their drive-thrus. This technology allows for automated order-taking, aiming to create a faster, simpler, and more accurate process.
๐ฎ. ๐ข๐ฟ๐ฑ๐ฒ๐ฟ ๐ฃ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ถ๐ผ๐ป: Through the acquisition of Dynamic Yield, McDonald's introduced machine learning-based decision technology to their drive-thrus. This system uses data points such as time of day, current order selections, restaurant traffic, menu item popularity, and weather conditions to update digital menu displays and suggest items, personalizing the customer experience.
๐ฏ. ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ถ๐๐ฝ๐น๐ฎ๐๐: The integration of Dynamic Yield's technology also enables McDonald's to employ digital displays that adapt in real-time, recommending items based on popularity, weather, or preparation time during busy periods to reduce wait times.
๐ฐ. ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: McDonald's leverages AI to personalize the customer experience across various ordering channels, including drive-thru, in-store kiosks, or mobile apps, using the technology from Dynamic Yield.
๐ฑ. ๐๐ฎ๐๐ฎ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ณ๐ผ๐ฟ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ป๐๐ถ๐ด๐ต๐๐: McDonald's uses data-driven AI to understand and respond to customer demand patterns, which is crucial for enhancing the customer experience and optimizing operations.
๐ฒ. ๐๐-๐๐ฟ๐ถ๐๐ฒ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: McDonald's can use AI to analyze customer data, create targeted campaigns, predict consumer behavior, and optimize marketing spend.
What's your view on the integration of (gen) AI in your industry? Happy to discuss!
stefan.oglesby@data-iq.ch
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